If you say Heineken, you say beer, with its long history as a global brewer with quality beers and award-winning brands such as Moretti, Dreher and Affligem. Here in Why we embraced Heineken committment to enthusing and amusing consumers everywhere.

A long lasting partnership ranging from Jammin’ packaging, the special edition packs for Moretti and Heineken, creation of specific tools for the commercial network to gadget and strategies!

Above the Line

Below the Line

Packaging

Point of Sale

In Store Promotion